Why Choose CFS?
At Custom Food Service we believe as a true partner to you we must first listen to your needs. Then provide YOU the service, quality products, consistent overall pricing and resources that you need to help you succeed. It is valuable for you to understand what you’re really getting from your distributor, who is the lifeline of your business. It is important for us to give our customer’s consistent pricing and savings on their total invoice; we like to call it “the entire shopping cart”. Similar to a shopping cart at a grocery store.
Food Service operators like you purchase many different products on an invoice. Most often we find our corporate competitors charging customers low prices on a limited amount of items on an invoice with multiple items. Having a few loss leaders or a few lower priced items on an invoice does not mean real savings to you on your total invoice or “shopping cart”. At Custom Food Service our Professional Sales Staff is paid on Gross Sales not Gross Profit. Our corporate competitor’s core strategy is to give incentives to their sales people to charge you higher prices on your total invoice. Our core strategy is to keep your valuable business by educating you on what the real quality level of the products your purchasing, consistent personalized service and fair overall pricing.
Many large corporate distributors claim to have good pricing because of their large buying power. The reality is their buying power must go to their bottom line, not you- the customers.
This is because of their large overhead, unionized workers, multiple layers of corporate management, etc… They also charge their Vendors large Marketing Fees to sell their products. To top it off, many of them have stock holders who demand more profit. So who do you think pays for all this in the end, you- the customer. We have found that often there is perceived value, simply because of a distributor being a large corporate company. Food Service distribution as well as the Food Service operators that we service at CFS, are high expense and customer service driven industries. We don’t have to tell you that- you understand your payroll, food costs, rent, taxes, equipment and high monthly operating expenses.
Wal-Mart is inexpensive not just because they are a large corporation and purchase large amounts of products. They are also inexpensive, because they do not deliver to Food Service customers, like you, in refrigerated trucks; they have few employees in the store to answer your product questions and all their customers pay before they walk out the door.
No matter what size a distributor is, certain expenses in the Food Service distribution industry are unavoidable. At CFS we are usually more customer focused, competitive, and most often provide better service then the large national corporate distributors. We can do this because of their size, huge payroll, multiple layers of management, operating expensesand bureaucracy. We simply have less overhead than our large corporate competitors and purchase as part of a large pool of national Golbon distributors. We deliver to you when You Need your orders. We can do this, because we are local and focused on your local business.
The Golbon Labeled Quality Products we carry, and most of the national brand name products you buy from us locally are purchased through the Golbon National Buying Group.
We purchase products, not as one distributor here in Phoenix, but as large group of 160 Independent Golbon distributors around the country. The Golbon Label Comparison link on our website is an incredible resource for you, as a valued CFS Customer. It is simple tool for you to understand the real quality level of the products you purchase. Private label products and multiple grade levels of the same products can be confusing to understand even for the most advanced operators. This information is often purposely hidden from you as the customer. At Custom Food Service, we provide consistent reliable service; industry tools and the dedication that you need from your distributor to succeed. Above everything else we love the Food Service business, being a partner to our customers and providing opportunities for our employees. That is why we are still going strong after 30 years.
We welcome the opportunity to analyze your current purchasing program. We provide our customers a true partnership and bottom line value as their distributor.
If you have been dealing with corporate distributors that are loaded with multiple layers of management, high overhead, impersonal service, revolving sales people, constant price increases, inconsistent pricing on all your products, unidentifiable private label products, etc… We feel you will find it refreshing to deal with us, and we want the opportunity to prove to you, why we should be your distributor.
Custom Food Service is the Right Partner for You.
Some Choices are Simple.
We look forward to working with you!
